Understanding the needs of young people helps brands refocus their marketing to Gen Z in a right way. Particularly when products or services aimed at teenagers are launched, as they increasingly want to know what the brand stands for.
Social media has become a one-stop shop for Gen Z to buy whatever they want without leaving the app. Brands are seeking to build their presence on Gen Z's preferred social media platforms.
Video games have become a popular form of entertainment for Gen Z and a popular way for brands to monetise through game worlds with the NFT.
Gen Z marketing reflects the real issues that affect young people, demonstrating empathy and understanding.GEN Z TOP PRIORITIES:
- Concern No. 1 is climate change
- The favourite way to watch content is Live Streaming Services
- Global focus is on exploring the world and testing the new
- Games are a central part of culture
- TikTok is booming