Mysterious GPT-4

Business Club «Narrow Circle» and all about
digital marketing in 2023

Mysterious GPT-4

Business Club «Narrow Circle» and all about digital marketing in 2023
Hello, Friends!

Digital marketing is important for executives involved in promoting business using online channels. The Narrow Circle Business Club (an initiative of the OMD OM Group advertising group) invited me to present this topic on May 18. For those who were interested and couldn’t make it to the event, I’ll post key information here in my blog. There will be several articles. Keep in touch)
Source: courtesy photo

KEY POINTS ON THE PRESENTATION

KEY POINTS ON THE PRESENTATION

Firstly, we have focused on the major global digital marketing trends 2023. I’ll share the key features of GPT-4 right in this article. Chat GPT for a long time has been making it easier for marketers to interact effectively with their audiences, analyse textual data and write customised messages.
GPT-4 launch has become a major trend in marketing automation. Aleksandr Korenfeld provided a keynote on GPT-4 and GPT-5 especially for my blog, see the comments of the expert in this article.

Secondly, we studied the digital outline of the Russian internet economy. This is an important starting point in the business coordinate system for executives. Especially in the Marketing and Advertising segment.

Finally, we reviewed the challenges addressed by the major channels in digital marketing for brand promotion.
Source: courtesy photo

MARKETING AUTOMATION. LAUNCHING GPT-4

MARKETING AUTOMATION. LAUNCHING GPT-4

Let’s get to the trend announced in the introduction. You will learn about the uniqueness of GPT-4, the expert comments on GPT-4 and GPT-5. You’ll also find out what innovative products the company is developing in collaboration with other entities using GPT-4.

Uniqueness of GPT-4

According to the manufacturer, GPT-4 is the most advanced OpenAI system. It provides more secure and useful responses. According to internal company estimates, GPT-4 is 82% less likely to respond to requests for prohibited content and 40% more likely to produce actual responses than GPT-3.5. The version was released on March 14, 2023, and is available to Chat GPT Plus users.
Source: https://unsplash.com

Creativity

GPT-4 supports generation, editing and co-creation of technical and creative text tasks (songwriting, screenwriting or user-generated writing styles).
Source: https://openai.com

Visual input

GPT-4 supports image input and generates signatures, classifications and analyses.
Source: https://openai.com

Longer context

GPT-4 can process more than 25,000 words of text, making it suitable for such applications as long form content generation, advanced dialogues, as well as document search and analysis.
Source: https://openai.com

PARTNERSHIP WITH DUOLINGO

Source: https://openai.com
50 million of students use the Duolingo platform every month to learn a second language. The platform offers 40 foreign languages.

Duolingo has previously used artificial intelligence in its strategy. The intelligence assisted with personalisation of lessons and Duolingo's English tests. However, gaps were still left in the student's progress. Conversation practice and error feedback proved to be the most popular topics.

Duolingo contacted GPT-4 to promote the product with two new features – “Role Play” and “Explain My Answer”.
«We wanted AI-powered features that were deeply integrated into the app and leveraged the gamified aspect of Duolingo that our learners love».
Edwin Bodge
Principal Product Manager, Duolingo

«We wanted AI-powered features that were deeply integrated into the app and leveraged the gamified aspect of Duolingo that our learners love».
Edwin Bodge
Principal Product Manager, Duolingo
Duolingo now offers a new kind of subscription, Duolingo Max, which involves training with GPT-4 and offers more interactivity.

"Role Play" supports you in perfecting your knowledge through text and voice dialogues with a virtual teacher. The conversation simulates a specific situation — for example, visiting a café. At the end of the conversation, the app summarises the user’s performance and gives advice for improvement.

"Explain My Answer" provides the user with detailed explanations of the rules. The programme explains the same concepts in several ways and uses different examples.

Innovations available for students learning Spanish and French, for English-speakers on iOS.

PARTNERSHIP WITH BE MY EYES

Source: https://openai.com
Danish startup Be My Eyes offers technologies for blind or visually impaired people since 2012. There are more than 250 million people in the community. The mobile app connects visually impaired people with volunteers via free live video calls. Volunteers support them with everyday tasks, from choosing clothing in a certain colour to reading a label or navigating an open space.

Be My Eyes has started the development of a Virtual Volunteer™ based on the new GPT-4 visual input capability in the Be My Eyes app. It can generate the same level of context and understanding as a volunteer.

The company already has an example where a user was able to navigate the railway system. He received detailed information on where his location is on the map, step-by-step instructions for getting safely to the destination point.
"In the short time we’ve had access, we have seen unparalleled performance to any image-to-text object recognition tool out there.
The implications for global accessibility are profound. In the not so distant future, the blind and low vision community will utilize these tools not only for a host of visual interpretation needs, but also to have a greater degree of independence in their lives".
Michael Buckley
CEO of Be My Eyes
"In the short time we’ve had access, we have seen unparalleled performance to any image-to-text object recognition tool out there. The implications for global accessibility are profound. In the not so distant future, the blind and low vision community will utilize these tools not only for a host of visual interpretation needs, but also to have a greater degree of independence in their lives.
".
Michael Buckley
CEO of Be My Eyes

EXPERT'S OPINION

Source: courtesy of Aleksandr
Despite the extremely rapid progress and literal revolution in AI, OpenAI claims that they are not yet actually developing the next version of the GPT Chat, version 5. Which is not their choice.

The fact is that in the last six months there have been many opinions raising significant concerns regarding extremely rapid progress in all aspects of language models and AI tools. Lack of regulation could be very dangerous for the world.

At the end of March, more than 1,100 powerful people, including Elon Musk and Steve Wozniak, signed a petition demanding that "all artificial intelligence labs immediately suspend for at least 6 months the training of artificial intelligence systems to a level higher than GPT-4". This is despite the fact that shortly afterwards, Elon Musk founded his own artificial intelligence company. However, the fear of AI is real.

No wonder that Sam Altman, CEO of OpenAI, meets with senior officials at the US Pentagon every few days to discuss the regulation and dangers of AI. The more technology develops, the more dangerous it will become as soon as it reaches people a little less polite and good, like Elon Musk or Sam Altman. It makes sense.

Before everyone rushes to change the future world with such tools, it is important to ensure that the world is not destroyed by cyber-attacks and dip-fakes, which are dangerous even today. In any case, OpenAI does not stop its work. It continues to be updated with new and amazing features almost every week.
Not so long ago, the company released new ChatGPT plugins, which are definitely game-changers in everything we’ve known before. They are also constantly updating something in the engine and "inside" of their tools.

Soon it will be possible to use such plug-ins in code, and all the other features that mostly programmers like to hear about. We have to put up with it for the moment, the question is who determines when that time will come.
Marketers have tested the potential of Chat GPT for a long time.
Like any trend, GPT-4 will have its pros and cons. Only time can show whether the technology will displace traditional search engines from the market.

In the next article I will keep sharing other global digital marketing trends 2023.

See you soon!

Please, don't forget to subscribe to my Telegram channel in order not to miss the latest article.
Marketers have tested the potential of Chat GPT for a long time.
Like any trend, GPT-4 will have its pros and cons. Only time can show whether the technology will displace traditional search engines from the market.

In the next article I will keep sharing other global digital marketing trends 2023.

See you soon!

Please, don't forget to subscribe to my Telegram channel in order not to miss the latest article.
Hello, my friends!

The launch of this blog was inspired by my professional love for brands, innovative solutions that harmoniously combine brand, audience, content and creativity altogether.

Together we will find out about trends in brand communications and advertising.
As a professional I have already helped hundreds of local and international brands working with content and implementing their communication strategy in different media.

Best wishes,
Julia

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